Priti Pal is the Sensory & Consumer Insights Manager for AMETCIS (Africa, Middle East, Turkey & CIS) region for Symrise, based in Dubai. With over 13 years industry experience, Priti has worked in multinational Food & Beverage companies in both the B2C and B2B. Priti works closely with developers & manufactures to decode consumer preferred tastes using the latest Sensory Science tools at Symrise. She has a proven track record in Consumer Research. On one hand she navigates the mass consumer of developing economies across South Asia, Africa, and Middle East markets, bringing out the voice of ‘hard-to-reach' low-income and culturally diverse young consumers of non-connected markets. On the other hand, she steers customer innovation strategies using cutting edge AI tools, delivering meaningful innovation for food & beverages. Priti, born and raised in India, has studied food technology from Harcourt Butler Technical University, India. She is an avid singer and mother of a 4 year old boy, Kabeer.