Omar Taia is a seasoned business leader with deep expertise in the food ingredients and food and beverage industries. With +12 years’ experience in category management, strategic planning and business development, he has successfully driven market expansion, innovation across EMEAT
Currently, Omar serves as Category Leader for Turkey, Middle East and Africa at Tate & Lyle where he leads market strategy and innovation for mouthfeel, sweeteners and fibre fortification solutions helping food and beverages manufacturers to optimise, reformulate or innovate their product offerings to gain competitive advantage in their markets.
Throughout his career, Omar held leading roles in different multinational organizations where he spearheaded commercial strategies, market penetration plans and innovative initiatives across Middle East, Africa and Europe.