A passionate believer in the power of creation over competition, Hammad Ghadai has played a key role in enhancing the food landscape within Saudi Arabia. As the Associate Marketing Director at Goody Co., Hammad has spearheaded crucial transformations, leading to valuable learnings and the launch of innovative products that have garnered multiple prestigious awards, including the Nielsen Bases Top Breakthrough Innovations Award.

Over more than a decade at Goody Co., Hammad has been instrumental in driving the company’s innovation agenda, helping establish Goody as a leader in the industry. He was pivotal in founding the Innovation & Design Unit and led efforts to develop products that dominate the market, such as Cofique Iced Coffee Mixes and Cofique Specialty Pour-Over Coffee.

Hammad's leadership extends to strategic growth planning, product and packaging design, and nurturing a broad innovation ecosystem through effective team-building, partnerships with educational institutions, culinary experts, and innovation labs. His dedication to new product introductions has not only enhanced Goody’s market share but also solidified its products as central drivers of the company’s growth.

Holding an MBA with further education in innovation and leadership from prestigious institutions like London Business School and the University of Leeds, Hammad blends strategic agility with an entrepreneurial spirit and a deep commitment to sustainable sourcing. His impact alongside fellow professionals makes him a key contributor in the field of food innovation