Anders is a strategic sales and marketing leader with a career span of plus 30 years across multiple leadership roles locally, regionally and globally.

Currently, in his capacity as the marketing director, Anders spearheads Tetra Pak’s marketing and portfolio activities across the Gulf, covering 12 key markets in the region including the Kingdom of Saudi Arabia, United Arab Emirates, Kuwait and Iraq to name a few. Anders is based out of Jeddah, Saudi Arabia.

Anders started his journey with Tetra Pak in 1995 as an international management trainee in Sweden and has since then held management roles in Europe and Asia. Last assignment was in Vietnam before current role in the Gulf.

Anders has experience from a diverse portfolio of strategic projects, from Business Development and Portfolio Management to Sales and Marketing. Anders is passionate about product development and his forte has been recognized by Tetra Pak as his team was the recipient of the “Excellence Award” in 2017 for the Tetra Top Nallo development, a new package development that caters to GenZ and millennials.