Determining the optimal packaging solution for food
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Although sustainability remains the watchword of the moment in the packaging industry, the multiple factors to consider make the decision on the materials and systems to use a complicated choice, says Reiser.
While packaging efficiency can help food manufacturers cut costs and improve their environmental credibility, there needs to be a holistic approach to the whole process that takes into consideration not just the packaging materials but the equipment used to place products into packs – and whether this is fit for purpose.
Beyond primary savings and sustainability factors, manufacturers need to consider all aspects of a product packaging’s functionality – its safety, robustness and on-shelf performance – as all these play into whether the product will attract both retailer and shopper attention.
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