Hugo VALENTIN is a microalgae entrepreneur and innovator. With a business background, hands-on training in spirulina cultivation, and years of experimentation, he has developed strong convictions about the industry’s potential: microalgae will play a key role in the protein transition—if we remove sensory barriers to enable mass adoption. He is now the CEO of Edonia, the first company in the world to transform microalgae into delicious, textured protein ingredients capable of replacing meat in a wide range of applications. With a patented, industrial-scale technology, the company has unlocked microalgae’s full potential, overcoming sensory barriers that have long prevented mainstream adoption. Their first product, hailed by international media, was named Most Innovative Ingredient at Vitafoods 2024 and is now used by leading global food industry players.