Alex is a leader in the global B2B ingredients industry and a pioneer in the alternative protein sector. After a long career in the B2B ingredients industry, he led the development of Asia’s first Protein Innovation Centre and followed an entrepreneurial path to spearhead the global expansion of a plant-based meat startup, driving its international sales and operations.
Today, as the founder and CEO of a specialised consultancy, Alex advises scale-ups, investors, and governments on food, nutrition, and the commercialisation of breakthrough technologies. His expertise spans international investment strategy, B2B sales, product innovation, regulatory leadership, and government relations. He partners with industry leaders in plant-based and cultivated meat, functional foods, and agricultural waste stream upcycling to accelerate growth and innovation in the future of food.